Your AI assistant & CRM — here to give you an early mark
Win more customers
Tracey answers every call, follows up every lead, and books jobs — so you never miss an opportunity.
Automate customer admin
No more fiddling with complex CRMs — just tell Tracey what you want and she runs it for you.
Provide a more reliable customer experience
Provide a professional, consistent experience across every channel — calls, texts, and emails.
Meet Tracey
Your AI receptionist, CRM manager, and follow-up specialist — all in one.
The old way
Customer calls
- ×Pause what you're doing, play phone tag, miss out
- ×Waste time explaining services and prices
- ×Manually find time and book the job
Get on the tools
- ×Constantly interrupted by new leads
- ×Miss out on revenue for missed calls
After the job
- ×Chase payment or forget
- ×Risk a bad review while you're at it
Tracey does it for you
Customer calls
- ✓Tracey picks up 24/7
- ✓Tracey shares the info you've taught it
- ✓Tracey books the job for you
Get on the tools
- ✓Tracey smart schedules nearby jobs together
- ✓Tracey navigates you to the job
After the job
- ✓Collect payment instantly or Tracey will auto follow up
- ✓Tracey politely asks for a good review
Tracey lives in your CRM. She will contact customers and run your CRM so you don't have to.
Interview Tracey for free
Tracey will call you and answer questions, explain her capabilities, or roleplay as your very own AI receptionist.
Loved by tradies and service businesses
Hire Tracey today
Stop chasing jobs. Stop drowning in admin. Let Tracey handle it.
Never miss a job again
Tracey answers every call 24/7, qualifies the lead, and books the job straight into your calendar — so you never lose work while you're on the tools.
- Answers every call, day or night
- Books jobs and syncs to your calendar
- Logs every lead straight to your CRM
Hot water replacement
Mrs Henderson
$1,400
Just now
Tracey answered · logged to CRMBathroom renovation
T. Nguyen
$8,200
12m ago
Tracey answered · logged to CRMFence repair quote
B. Clarke
$2,400
1h ago
Tracey answered · logged to CRMNo more admin. Chat with your CRM.
No more fiddling with complex CRMs — just tell Tracey what you want and she'll run it for you.
- Chat to update any job in seconds
- Query revenue, pipeline, or schedule
- No forms, no manual data entry
Follow-up that actually happens
Tracey automatically follows up on unconfirmed quotes, sends booking reminders, and requests a review after every completed job.
- Automated quote follow-up sequences
- Booking reminders via SMS
- Post-job feedback requests
Customer Inbox
Tracey-handled interactions
Tracey answered call
Kitchen reno · Mrs Wilson · $4,200
SMS follow-up sent
Deck build · J. Morrison — awaiting reply
Quote emailed
Hot water · Henderson · $1,400
Payment reminder sent
Fence repair · B. Clarke · $2,400
Total control
You decide how much autonomy Tracey has. Set approval rules, customize responses, and maintain full oversight of every customer interaction.
- Choose Execution, Draft, or Info-only mode
- Review every conversation
- Adjust Tracey's behaviour anytime
Tracey permissions
Control exactly what Tracey can do
Simple but comprehensive features
All the features you need to get the job done. Focus on the work, not the paperwork.
Frequently Asked Questions
Tracey is your AI-powered receptionist, CRM manager, and follow-up specialist built for trade and service businesses. She answers every inbound call 24/7, logs jobs, sends quotes, chases payments, and keeps your pipeline moving — all without you lifting a finger. Think of her as a full-time admin assistant who never sleeps and never misses a message.
Your business number simply forwards to Tracey when you're unavailable — or always, if you prefer. She answers professionally in your business name, gathers job details, answers common questions about your services and pricing, and logs everything straight into your CRM. She can also provide quotes and book appointments on the spot, based on the rules and availability you've set.
Most businesses are live within a day. When you sign up, Tracey interviews you about your business — your services, pricing, availability, and preferences — in a natural conversation. No forms to fill in, no spreadsheets. Once that's done, she's ready to start answering calls and managing your pipeline.
Earlymark is built for any trade or service business — plumbers, electricians, builders, landscapers, cleaners, HVAC technicians, pest controllers, locksmiths, painters, and more. If you're running jobs and need someone to handle the phones and admin, Tracey can help.
Absolutely. You're in full control. Set approval rules so Tracey asks before confirming a quote above a certain value. Customise how she introduces herself, what she says about your services, and when she escalates to you. You can review every conversation in your inbox and override anything at any time. Tracey works within the guardrails you set.
Not at all. Earlymark is designed for busy tradies and business owners, not software engineers. You talk to Tracey in plain English — just like texting — and she handles the rest. There's no complex setup, no spreadsheets to fill in, and no training required. If you can send a text message, you can run Earlymark.
Earlymark Pro is $149/month, or $124/month if billed annually. This covers everything — AI calls, SMS, CRM, scheduling, and your dedicated AU mobile number. Visit our pricing page for a full breakdown.